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Healthcare Glossary
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Marketing decision support system (MDSS)
A system used to manipulate a collection of data to interpret and explore potential business scenarios in order to make management decisions. Marketing decision support systems (MDSS) are considered by some businesses a key tool in gaining the edge over competitors. MDSS can be used to assist, rather than supersede, employee decision makers in the complicated scenarios which are common in marketing.
Related terms
Direct marketing, Market development, Marketing information, Marketing myopia, Audit, Balanced Scorecard, Ansoff Matrix, Four Ps, Strategic business unit (SBU), Disease awareness marketing, Channel strategy, Lead generation, Trial stage, Background, Brand management ,
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