Please login to the form below
Healthcare Glossary
A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W |
Marketing intelligence
The process of gathering, processing, evaluating and making available all market data and information available within an organisation, a company or a marketing department to enable managers and decision makers to function more effective. Market Intelligence provides a company with an overview of a market using existing sources of information to ascertain what is happening in a market place.
See also:
Data analysis
Decision making unit (DMU)
Marketing mix
Related terms
Market growth rate, Relative advantage, Marketing objectives, Key opinion leader (KOL), Models (or marketing models), Competitive advantage, Focus group moderator, Market skimming pricing, Price fixing, Situation analysis, Strategic marketing concept, Monopoly, Strategic business unit (SBU), Market entry, Cost per click (CPC),
COVID-19 Updates and Daily News
Featured jobs
- Account Manager Healthcare / Pharmaceutical Sector
-
Negotiable Salary
-
Healthcare Senior Account Manager
-
Competitive
- Sales Director, Healthcare communications agency, London/ SE UK
-
Six figure salary
-
Healthcare Account Director
-
Competitive
-
Healthcare Lead Copywriter
-
Competitive
-
Medical Editor
-
Competitive
- Celltrion’s investigational mAb cuts COVID-19 recovery time
- Pfizer, BioNTech temporarily slow down shipments of COVID-19 vaccine to EU
- UK pharmacies to begin administering COVID-19 vaccinations
- Bayer’s finerenone scores FDA priority review for chronic kidney disease
- AZ’s COVID-19 vaccine trial to continue after Brazilian volunteer death
- AZ seeks EU approval for its Oxford University-partnered COVID-19 vaccine
- Research Partnership appoints Hannah Osborn to MedTech director role
- Pfizer, BioNTech temporarily slow down shipments of COVID-19 vaccine to EU
- NHS is set to begin offering COVID-19 vaccinations to over-70s this week
- Cambridge University develops DNA test for secondary infections in COVID-19 patients
- 2020 - a year to remember or forget?
- Amgen strikes $240m autoimmune deal with Evoq Therapeutics
PMHub
Market Access Transformation
Market Access Transformation (MAT), founded by industry veterans Baiju Aurora and Paul Howard, specializes in developing cutting edge technologies that...
Quick links
Infographics
