Please login to the form below

Not currently logged in
Email:
Password:

Healthcare Glossary

A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W |

Marketing myopia

Short-sightedness in business caused by a company concentrating on their product as opposed to its customers’ needs and wants. The term was coined by Theodore Levitt in a 1960 Harvard Business Review article.

See also:
Marketing

COMMENT ON THIS DEFINITIONSUGGEST A NEW TERM

Subscribe to our email news alerts

PMHub

Add my company
Aptus Health

Aptus Health is dedicated to advancing health engagement. The company offers end-to-end digital health engagement solutions spanning all areas of...