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Healthcare Glossary
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Marketing objectives
A set of goals or outcomes that a company can track and serve a purpose to a company's overall marketing plan.
Objectives should be "SMART"
- Specific
- Measurable
- Achievable
- Realistic
- Timed
See also:
Marketing Plan
SMART objectives
Related terms
Segment, Market penetration, Market share, Forecasting, Global marketing, Marketing strategy, External analysis, Majority fallacy, Adaptive scripting, Direct-to-consumer (DTC), Segmentation, Free market economy, Strategic business unit (SBU), Positioning, Monopsony,
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