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A set of goals or outcomes that a company can track and serve a purpose to a company's overall marketing plan.
Objectives should be "SMART"
See also:
Marketing Plan
SMART objectives
Segment, Market penetration, Market share, Forecasting, Global marketing, Marketing strategy, External analysis, Majority fallacy, Adaptive scripting, Direct-to-consumer (DTC), Segmentation, Free market economy, Strategic business unit (SBU), Positioning, Monopsony,
Aptus Health is dedicated to advancing health engagement. The company offers end-to-end digital health engagement solutions spanning all areas of...