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Healthcare Glossary
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Marketing objectives
A set of goals or outcomes that a company can track and serve a purpose to a company's overall marketing plan.
Objectives should be "SMART"
- Specific
- Measurable
- Achievable
- Realistic
- Timed
See also:
Marketing Plan
SMART objectives
Related terms
Monopoly, Positioning, Ad concept testing, List price, Porter's 'Five Forces', Direct response advertising (DRA), Drivers, Growth stage, Brand, Market penetration, Brand strategy, Marketing advantage, Offensive marketing, Relative market share, Opinion leader,
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Genetic Digital
Genetic Digital specialises in developing digital marketing solutions for the healthcare, medical and pharmaceutical sectors. From developing a digital strategy,...
