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Healthcare Glossary
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Marketing orientation
Business strategy or philosophy that is concerned with identifying and fulfilling customer's stated or disguised needs or wants, through its own or acquired products.
A marketing orientated approach means a business resonds to what customers want rather than what the business thinks is right for the customer.
See also:
Customer focus
Business strategy
Related terms
Long term value (LTV), Market entry, Counterfeiting, Decline Stage, Marketing channels, Marketing strategy, Launch, Emotional selling preposition (ESP), Adaptive scripting, Greying, leisured, affluent, middle-aged (GLAM), Price taker, Portfolio, Neuromarketing, Brand extension , Majority fallacy,
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