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Healthcare Glossary
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Marketing orientation
Business strategy or philosophy that is concerned with identifying and fulfilling customer's stated or disguised needs or wants, through its own or acquired products.
A marketing orientated approach means a business resonds to what customers want rather than what the business thinks is right for the customer.
See also:
Customer focus
Business strategy
Related terms
Payback period, Opportunity cost, Counterfeiting, Segmentation strategies, Tactical planning, Efficient consumer response (ECR), Unplanned cannibalisation, Market growth rate, Product class, Marketing channels, Neuromarketing, Campaign, Emotional selling preposition (ESP), Customer lifetime value (CLV), International marketing,
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