Please login to the form below
Healthcare Glossary
A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W |
Marketing plan
A detailed, written plan which aims to describe a company's marketing strategy and the series of programmes and activities involved in the process of carrying it out.
Marketing plans are considered key by industry to marketing success. Used to aid company focus during the devising of marketing strategies.
See also:
Marketing Strategy
Marketing Mix
Marketing
Related terms
Strategic business unit (SBU), Multi-brand strategy, Marketing advantage, Price maker, Business strategy , Launch plan, Local advertising, Crisis management, Situation analysis, Territory management, Competitive advantage, Market development, Product class, Horizon scanning, Asset-led marketing,
Subscribe to our email news alerts
- Sanofi and AI specialist Aqemia enter $140m drug discovery partnership
- Novartis’ Fabhalta approved by FDA as first oral monotherapy for rare blood disease PNH
- Merck gains rights to Abbisko’s pimicotinib in deal worth over $70m
- Almirall, BSC and Nostrum Biodiscovery partner for dermatological diseases
- LifeArc launches £5m motor neurone disease drug repurposing programme
- Clinical Trials Investigator and Patient Engagement Planning: A Customer Story
No results were found
PMHub
Videum Health
Videum Health is a premium video platform that offers brands innovative engagement strategies to reach targeted healthcare audiences on a...
