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A detailed, written plan which aims to describe a company's marketing strategy and the series of programmes and activities involved in the process of carrying it out.
Marketing plans are considered key by industry to marketing success. Used to aid company focus during the devising of marketing strategies.
See also:
Marketing Strategy
Marketing Mix
Marketing
Strategic business unit (SBU), Multi-brand strategy, Marketing advantage, Price maker, Business strategy , Launch plan, Local advertising, Crisis management, Situation analysis, Territory management, Competitive advantage, Market development, Product class, Horizon scanning, Asset-led marketing,
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