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Healthcare Glossary
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Marketing plan
A detailed, written plan which aims to describe a company's marketing strategy and the series of programmes and activities involved in the process of carrying it out.
Marketing plans are considered key by industry to marketing success. Used to aid company focus during the devising of marketing strategies.
See also:
Marketing Strategy
Marketing Mix
Marketing
Related terms
Market niche, Marketing channels, Multi-brand strategy, Cartel, Corporate governance, PESTLE, Horizon scanning, Market entry, Price taker, Business plan, Market leader, Market skimming pricing, Marketing advantage, Dichotomous question, Objectives,
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