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Healthcare Glossary
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Marketing plan
A detailed, written plan which aims to describe a company's marketing strategy and the series of programmes and activities involved in the process of carrying it out.
Marketing plans are considered key by industry to marketing success. Used to aid company focus during the devising of marketing strategies.
See also:
Marketing Strategy
Marketing Mix
Marketing
Related terms
Emotional selling preposition (ESP), Horizon scanning, Marketing advantage, Corporate governance, Mission statement, Growth stage, Ad concept testing, Cost–benefit analysis, Direct-to-consumer (DTC), Channel marketing, Greying, leisured, affluent, middle-aged (GLAM), Conjoint analysis, Comparative advertising, Key performance indicator (KPI), Infant,
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Streaming Well
Streaming Well is a healthcare-focused, award-winning video production company which operates in the US and Europe. We create engaging visual...
