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Healthcare Glossary
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Marketing planning
The organisation of a set of scheduled actions and objectives to realise an ultimate marketing goal and to create a marketing plan. Marketing planning outlines key objectives and a corporate mission.
See also:
Marketing plan
Marketing Strategy
Marketing Objectives
Related terms
Attitudinal scaling, Launch plan, Oligopsony, Market follower, Balanced Scorecard, Launch, Free market economy, Market forecast, Growth stage, Key account management, Syndicate groups, Environmental scanning, Offensive marketing, Narrowcasting, Diversification,
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