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Healthcare Glossary
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Marketing planning
The organisation of a set of scheduled actions and objectives to realise an ultimate marketing goal and to create a marketing plan. Marketing planning outlines key objectives and a corporate mission.
See also:
Marketing plan
Marketing Strategy
Marketing Objectives
Related terms
Business strategy , Cost per click (CPC), Internal analysis, Segment, Models (or marketing models), Market niche, Market positioning, Oligopsony, Market entry, Demographics, Depth interview, Direct-to-consumer (DTC), Situation analysis, Segmentation strategies, Publication planning,
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