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Healthcare Glossary
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Marketing planning
The organisation of a set of scheduled actions and objectives to realise an ultimate marketing goal and to create a marketing plan. Marketing planning outlines key objectives and a corporate mission.
See also:
Marketing plan
Marketing Strategy
Marketing Objectives
Related terms
Marketing strategy, McKinsey Seven S's of Management (or 7-S Model), Market skimming pricing, Penetrated market, Unplanned cannibalisation, International marketing, Boston matrix, Oligopsony, Portfolio, Marketing objectives, Ansoff Matrix, Neuromarketing, Market segmentation, Horizon scanning, Franchising,
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