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Healthcare Glossary
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Marketing strategy
The set of objectives and decisions an organisation makes to satisfy its target market and support the organisation’s overall business strateg.
Related terms
Brand management , Free market economy, Marketing strategy, Ansoff Matrix, SMART objectives, Market development, Mission statement, Price maker, Penetrated market, Environmental scanning, Positioning, Business plan, Channels, Dichotomous question, Penetration pricing,
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Syneos Health®
Syneos Health® (Nasdaq:SYNH) is the only fully integrated biopharmaceutical solutions organization. The Company, including a Contract Research Organization (CRO) and...
