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Healthcare Glossary
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Marketing strategy
The objectives and decisions made by an organisation to support the overall business strategy and satisfy a target market.
Marketing strategies provide the foundation to subsequent marketing plans designed to cater to market needs and achieve marketing objectives. Commonly, marketing strategies are developed as multi-year plans, with calculated objectives to be accomplished.
See also:
Business strategy
Target audience
Marketing plan
Related terms
Life cycle (product), Market penetration strategy, Segment, Balanced Scorecard, Monopsony, Market growth rate, Depth interview, Environmental scanning, Market share, Market follower, Launch, Likert scale, Market niche, Brand extension , Marketing objectives,
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