Please login to the form below

Not currently logged in
Email:
Password:

Healthcare Glossary

A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W |

Marketing strategy

The objectives and decisions made by an organisation to support the overall business strategy and satisfy a target market.

Marketing strategies provide the foundation to subsequent marketing plans designed to cater to market needs and achieve marketing objectives. Commonly, marketing strategies are developed as multi-year plans, with calculated objectives to be accomplished.

See also:
Business strategy
Target audience
Marketing plan

COMMENT ON THIS DEFINITIONSUGGEST A NEW TERM

Subscribe to our email news alerts

Featured jobs

PMHub

Add my company
OPEN Health

OPEN Health brings together deep scientific knowledge, global understanding, and broad specialist expertise to support our clients in improving health...