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Healthcare Glossary
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Marketing strategy
The objectives and decisions made by an organisation to support the overall business strategy and satisfy a target market.
Marketing strategies provide the foundation to subsequent marketing plans designed to cater to market needs and achieve marketing objectives. Commonly, marketing strategies are developed as multi-year plans, with calculated objectives to be accomplished.
See also:
Business strategy
Target audience
Marketing plan
Related terms
Brand reinforcement, Global marketing, Launch plan, Guerrilla marketing, Objectives, Relative market share, Mathematical analysis of perception and preference (MAPP), Brand, Price maker, Marketing strategy, Competitors, Corporate strategy, Corporate fact sheet, Key performance indicator (KPI), Launch,
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