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Healthcare Glossary
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Marketing strategy
The objectives and decisions made by an organisation to support the overall business strategy and satisfy a target market.
Marketing strategies provide the foundation to subsequent marketing plans designed to cater to market needs and achieve marketing objectives. Commonly, marketing strategies are developed as multi-year plans, with calculated objectives to be accomplished.
See also:
Business strategy
Target audience
Marketing plan
Related terms
Marketing objectives, Business strategy , Monopoly, Narrowcasting, Compassionate use, Dichotomous question, Competitive advantage, Direct response advertising (DRA), Free market economy, McKinsey Seven S's of Management (or 7-S Model), Penetrated market, Direct-to-consumer (DTC), Business plan, Market forecast, Porter's 'Five Forces',
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