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Healthcare Glossary
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Marketing strategy
The objectives and decisions made by an organisation to support the overall business strategy and satisfy a target market.
Marketing strategies provide the foundation to subsequent marketing plans designed to cater to market needs and achieve marketing objectives. Commonly, marketing strategies are developed as multi-year plans, with calculated objectives to be accomplished.
See also:
Business strategy
Target audience
Marketing plan
Related terms
Penetrated market, Price maker, Management by objectives (MBO), Product differentiation, Business strategy , Free market economy, Brand value, Corporate fact sheet, Segment, Cost–benefit analysis, Oligopsony, Demand bias, Cost leadership, Market forecast, Compassionate use,
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