Please login to the form below
Healthcare Glossary
A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W |
Mathematical analysis of perception and preference (MAPP)
A technique to chart the perceptions and preferences a consumer has regarding a product using a visual representation such as a map or graph.
This visual aid is utilised within market research for conveying consumer perceptions and prioritising of brands and the pre-conceived characteristics of a product or service.
See also:
Brand image
Market research
Related terms
Niche marketing, Brand value, External analysis, Payment by results (PBR) , Portfolio, Greying, leisured, affluent, middle-aged (GLAM), Price taker, Research proposal, Convenience sampling, Product differentiation, Cost-minimisation analysis (CMA), Order bias, Big pharma, Free market economy, Affinity marketing,
COVID-19 Updates and Daily News
Featured jobs
-
Senior Health Psychologist, London
-
Highly competitive salary
- Senior Analyst, Market Access, UK, Home based
-
Highly competitive salary
- Senior Account Executive, Medical/ Brand Communications, London
-
Highly competitive salary
-
Consultant Dermatologist (Freelance)
-
£110-180ph
-
Head of Health Psychology, London
-
Highly competitive salary
- Recognising HIV Vaccine Awareness Day
- Boehringer Ingelheim’s pulmonary fibrosis treatment produces promising phase 2 data
- NICE recommends AstraZeneca’s Imfinzi for adults with non-small cell lung cancer
- Scientists discover new approach to treat brain tumours
- UICC launches global ATOM Coalition to increase access to essential cancer medicines
- Almirall and Evotec team up in multi-target dermatology alliance
- Sanofi and Regeneron receive FDA approval for eosinophilic oesophagitis treatment
- AstraZeneca’s COVID-19 vaccine receives EMA approval for use as third-dose booster
- Positive CHMP opinion issued for PTC Therapeutics’ Upstaza
- Live Webinar: The Future of MedTech: Streamlined Clinical Data Collection & Management
- Medscape: Connect to the conversation
- A Medscape 4-part video interview series
- J&J looks ahead at potential flu therapy after approval of its COVID-19 vaccine
- J&J appoints Thibaut Mongon as CEO designate of New Consumer Health Company
- MHRA approves Infex Therapeutics’s study for treatment for non-cystic fibrosis patients
- Pfizer and Arvinas announce $1bn deal for investigational oral protein degrader
PMHub
Say Communications
Influencing positive behaviours and delivering change is what drives us, using thought leadership, education, social and professional engagement and compelling,...
