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Healthcare Glossary

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Mathematical analysis of perception and preference (MAPP)

A technique to chart the perceptions and preferences a consumer has regarding a product using a visual representation such as a map or graph.

This visual aid is utilised within market research for conveying consumer perceptions and prioritising of brands and the pre-conceived characteristics of a product or service.

See also:
Brand image
Market research

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AMICULUM® is an independent global healthcare communications, consulting and learning business with a global team of >300 healthcare communications professionals,...