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Healthcare Glossary
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Mathematical analysis of perception and preference (MAPP)
A technique to chart the perceptions and preferences a consumer has regarding a product using a visual representation such as a map or graph.
This visual aid is utilised within market research for conveying consumer perceptions and prioritising of brands and the pre-conceived characteristics of a product or service.
See also:
Brand image
Market research
Related terms
Brand management , Adoption curve, Order bias, Infant, Models (or marketing models), Monopoly, Brand strategy, Unique selling preposition (USP), Ad tracking research, Greying, leisured, affluent, middle-aged (GLAM), Demographic data, Marketing channels, Relative advantage, Segmentation strategies, Payment by results (PBR) ,
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