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Healthcare Glossary
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Maturation
The stage of a product's life cycle where the product has established itself amongst the competition, sales are steady and there are loyal customers.
See also:
Life cycle (product)
Customer loyalty
Related terms
Focused Advertising Sampling Technique (FAST) Marketing, Customised marketing mix, External analysis, Distribution, Me-too, Background Factors, Opportunity cost, Customer service programme, Press release, Industrial marketing, Repositioning, Lead management, Competitor analysis, Direct mail, Campaign,
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