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A model developed by consultancy firm, the McKinsey Company, used to develop seven aspects of the organisation to base strategic planning around. The full list is: systems, structure, skills, style, staff, strategy, and shared values.
See also:
Marketing acronyms
Customer relationship management (CRM), Mathematical analysis of perception and preference (MAPP), Brand, List broker, Behavioural targeting, e-Commerce, Search engine marketing (SEM), Test marketing, Likert scale, Defining Advertising Goals for Measured Advertising Response (DAGMAR), Cost-effectiveness (in media/advertising), Majority fallacy, Campaign plan, Market share, Blanket coverage,
Innovative Trials is a leading global clinical trial patient recruitment company. With over 10 years’ experience, Innovative Trials deploys “boots-on-the-ground”...