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Healthcare Glossary

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Media buyer

The person responsible for negotiating advertising time and space on various forms of media, and allocating appropriate resources to do so.

Media Buying is the acquisition of the most desired placement and best priced piece of media real-estate within any given media. The primary agenda of Media Buying lies within the negotiation of cost and location to secure premium value.

See also:
Advertising agency's commission
Advertising research
Advertising

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