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Healthcare Glossary
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Media planning
Researching and reviewing the most appropriate mediums on which to advertise, and how best to take advantage of their various formats . A Media planner is commonly from an advertising agency or media planning and buying agency. A Media Planner is accountable for choosing the media for advertisement placement for their clients.
Related terms
Creatives, Duplication, Ansoff Matrix, Buzz, Institute of Practitioners in Advertising (IPA), McKinsey Seven S's of Management (or 7-S Model), Substantiation, Endorsement, Press release, Cost per thousand (CPM), Ad recall, Lifestyle research, Media schedule, Direct response advertising (DRA), Cartel,
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