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Healthcare Glossary
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Media planning
Researching and reviewing the most appropriate mediums on which to advertise, and how best to take advantage of their various formats . A Media planner is commonly from an advertising agency or media planning and buying agency. A Media Planner is accountable for choosing the media for advertisement placement for their clients.
Related terms
Advocacy, Market leader, Above the line, Market segmentation, Mathematical analysis of perception and preference (MAPP), Monopoly, Tonal bias, Substantiation, Comparative advertising, Ansoff Matrix, Advertising agency's commission, Syndicate groups, Ad impression , Press release, Media schedule,
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