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Researching and reviewing the most appropriate mediums on which to advertise, and how best to take advantage of their various formats . A Media planner is commonly from an advertising agency or media planning and buying agency. A Media Planner is accountable for choosing the media for advertisement placement for their clients.
Corporate strategy, Column inches, Duplication, McKinsey Seven S's of Management (or 7-S Model), Unprompted recall, Direct response advertising (DRA), Below the line , Franchising, Campaign, Attitudinal scaling, European Association of Communications Agencies (EACA), Layout, Cost per acquisition/action (CPA) , Comparative advertising, Guerrilla marketing,
W2O Group is an integrated marketing agency with expertise in brand and digital strategy, creative development and communications services. We...