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A plan which shows the various platforms on which a company will advertise and the dates, times, durations, positions and types of advertising to be placed on them during an advertising campaign.
When developing a media schedule, businesses may decide upon whether they require an ongoing campaign spanning the year ahead or if a budget is limited, merely advertise during the launch of their product or service, or intimidatory thereafter.
Media buyer, Sponsorship, Direct response advertising (DRA), Lead generation, Creatives, Circulation, Abbreviated advertisement (UK), Affiliate marketing, Banner Ad., Institute of Practitioners in Advertising (IPA), Click through rate (CTR), Fair balance, Focused Advertising Sampling Technique (FAST) Marketing, Affinity marketing, Ambient media,
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