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Healthcare Glossary
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Monopoly
A market structured so that there is only one marketer providing the marketplace's entire output, or this marketer has an overwhelming market share. In economics, the concept of a monopoly is key to the study of market structures, which directly concerns the regular character of economic competition.
See also:
Marketing strategy
Market leader
Syndicate groups
Related terms
Deduping, Focused Advertising Sampling Technique (FAST) Marketing, Pilot programme, Opinion leader, Channel strategy, Data sheet, Infant, Grey market, Business plan, Direct response advertising (DRA), Adopter categories, Marketing metrics, Business portfolio, Strategic marketing concept, Growth stage,
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