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Healthcare Glossary
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Multi-brand strategy
A business strategy involving a company marketing several similar products as competitors, each with their own individual brand name. A Multi-brand strategy does have some advantages as a way of securing greater shelf space with little remaining for rival products. This strategy also allows for saturating a market by occupying all price and quality vacancies.
See also:
Business strategy
Marketing
Related terms
Forecasting, Focused Advertising Sampling Technique (FAST) Marketing, Asset-led marketing, Comparative advertising, Objectives, Territory management, Direct-to-consumer (DTC), Modelling, Blanket coverage, Environmental scanning, Marketing acronyms, Product class, Publication planning, Brand, Focus groups,
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