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A business strategy involving a company marketing several similar products as competitors, each with their own individual brand name. A Multi-brand strategy does have some advantages as a way of securing greater shelf space with little remaining for rival products. This strategy also allows for saturating a market by occupying all price and quality vacancies.
See also:
Business strategy
Marketing
Market entry barrier, Opinion leader, Respondent, Marketing channels, Unplanned cannibalisation, Forecasting, Key opinion leader (KOL), Cost–benefit analysis, Market entry, Balanced Scorecard, Price taker, Management by objectives (MBO), Channels, Market share, Modelling,
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