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Healthcare Glossary

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Narrowcasting

Directing messages to a market with defined, specialised interest through selective purchasing of marketing space and the use of niche media. Narrowcasting has generally been regarded as the circulation of information to a confined audience, rather than the general public.

See also:
Marketing
Advertising
Affinity marketing

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Related terms

Market research, Corporate social responsibility (CSR) , Export marketing, Duplication, Black space , Motivation research, Forecasting, Conversion rate , Affinity marketing, Price taker, Attitudinal scaling, Brand strategy, Group dynamics, Skimming, Marketing concept,

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