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Negative demand

When consumers choose not to purchase a product, or purchase from a certain company, due to negative connotations associated with that product or company, eg the company may have a reputation as being harmful to the environment. Customers are instead willing to pay more and use a similar product from another company.

See also:
Customer relationship management (CRM)
Customer satisfaction
Crisis management
Brand image

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We are a patient engagement agency committed to making clinical study experiences human. By guiding organisations in making everything they...