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Healthcare Glossary
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Objectives
Goals a company seeks to accomplish within a period of time. These goals should be specific and measurable .
Objectives are straightforward categories. With objectives a business moves from motive to action.
See also:
Business strategy
Business plan
Related terms
Internal marketing, Customised marketing mix, Neuromarketing, Narrowcasting, McKinsey Seven S's of Management (or 7-S Model), Brand extension , Business strategy , Focused Advertising Sampling Technique (FAST) Marketing, Relative market share, Product differentiation, Cartel, Unplanned cannibalisation, PESTLE, Multi-brand strategy, Brand,
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