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Offensive marketing
An openly competitive marketing strategy involving one company exposing and attacking the weaker points of another company in order to take market share directly away from the competition.
See also:
Marketing plan
Marketing strategy
Marketing
Related terms
McKinsey Seven S's of Management (or 7-S Model), Sampling, Global brand, Marketing mix, Business strategy , Market leader, Viewing room, Construct, Adopter categories, Inducements, Order bias, Territory, Environmental scanning, Horizon scanning, Respondent,
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