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Healthcare Glossary
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Offensive marketing
An openly competitive marketing strategy involving one company exposing and attacking the weaker points of another company in order to take market share directly away from the competition.
See also:
Marketing plan
Marketing strategy
Marketing
Related terms
Brand image, Construct, Media planning, Market development, Spam, Marketing audit, Corporate fact sheet, Open ended question, Adopter categories, Product differentiation, Duplication, Forecasting, Internal analysis, Environmental scanning, List broker,
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