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Healthcare Glossary
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Offensive marketing
An openly competitive marketing strategy involving one company exposing and attacking the weaker points of another company in order to take market share directly away from the competition.
See also:
Marketing plan
Marketing strategy
Marketing
Related terms
Territory management, Marketing planning, Gross Domestic Product (GDP), Ad recall, Pilot programme, Brand revitalisation, Grey market, Export marketing, Management by objectives (MBO), Neuromarketing, Virtual community, Peer to peer (P2P) marketing, Segmentation strategies, European Foundation for Quality Management (EFQM), Deduping,
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