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An openly competitive marketing strategy involving one company exposing and attacking the weaker points of another company in order to take market share directly away from the competition.
See also:
Marketing plan
Marketing strategy
Marketing
Market attractiveness, Spam, Adopter categories, List broker, Focus groups, Omnibus survey, Unplanned cannibalisation, Trend analysis, Business plan, Direct-to-consumer (DTC), Electronic point of sale (EPOS) system, Target audience, Reciprocal links, Brand strategy, List building,
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