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Healthcare Glossary
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Offensive marketing
An openly competitive marketing strategy involving one company exposing and attacking the weaker points of another company in order to take market share directly away from the competition.
See also:
Marketing plan
Marketing strategy
Marketing
Related terms
Market attractiveness, Spam, Adopter categories, List broker, Focus groups, Omnibus survey, Unplanned cannibalisation, Trend analysis, Business plan, Direct-to-consumer (DTC), Electronic point of sale (EPOS) system, Target audience, Reciprocal links, Brand strategy, List building,
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