Please login to the form below
Healthcare Glossary
A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W |
Offensive marketing
An openly competitive marketing strategy involving one company exposing and attacking the weaker points of another company in order to take market share directly away from the competition.
See also:
Marketing plan
Marketing strategy
Marketing
Related terms
Direct response advertising (DRA), Motivation research, McKinsey Seven S's of Management (or 7-S Model), Campaign plan, Lifestyle, Marketing planning, Business plan, Customised marketing mix, Cost-effectiveness (in media/advertising), Brand, Brand value, One-on-one interview, Cohort, International marketing, Quantitative research,
COVID-19 Updates and Daily News
Featured jobs
- Principal/ Senior/ Medical Writer – Global Med Ed and Comms Agen...
-
Highly competitive salary
- Account Manager - Healthcare Consultancy
-
Salary depending on experience
- Editor & Senior Editor - Medical Communications - Home Based
-
Highly Competitive Salary, Bonus &Benefits
-
Digital project manager
-
Competitive
- FREELANCE Medical Writer, Senior Medical Writer, Principal Medic...
-
Highly Competitive Day Rate, Bonus &Benefits
- FREELANCE (Outside IR35) Opportunities for this week below!!!
-
Superb Day Rate
- Senior Account Director & Associate Director - Healthcare Ad...
-
Highly Competitive Salary, Bonus &Benefits
-
Digital strategist
-
Competitive
-
Digital account director
-
Competitive
- Home Working Medical Copy Writer & Senior Medical Copy Write...
-
Highly Competitive Salary, Bonus &Benefits
- Client Services Director +, Remote or London – Leadership Opport...
-
Highly Competitive Salary, Bonus &Benefits
- Israel study suggests Pfizer/BioNTech vaccine is less effective against Delta variant
- FDA advisory committee votes against approval of AZ, FibroGen's roxadustat
- GSK reveals plans for £400m R&D facility expansion in England
- FDA leaders offer perspective on accelerated approval of Biogen’s Aduhelm
- bluebird bio to restart marketing of Zynteglo in EU after previous suspension
- Novartis highlights potential of its radioligand therapy in prostate cancer at ASCO
- Langland promotes Jake Davis to managing partner
- J&J, distributors reach $26bn settlement to address the opioid crisis in the US
- Novartis sees demand returning to pre-COVID-19 levels in Q2 results
- Merck, Eisai’s Keytruda/Lenvima regimen scores full approval in endometrial cancer
- Paving the way for the HCP omnichannel experience: a guide for medical affairs
- VISFO sees exponential growth as demand from pharma clients soars
- Bayer’s BlueRock Therapeutics gains FDA fast track for Parkinson’s disease cell therapy
- Onyx Health Launch Creative Studio After Record Year
- British officials reportedly monitoring Philip Morris’ proposed acquisition of Vectura
- FDA questions safety profile of AZ, FibroGen’s anaemia drug roxadustat
- Merck, Eisai’s Keytruda/Lenvima regimen scores full approval in endometrial cancer
- Paving the way for the HCP omnichannel experience: a guide for medical affairs
PMHub
Frontera Group
A leading global patient-activation group - comprising of a digital insight consultancy, creative activation agency. Our foundations lie in behavioural...
