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Healthcare Glossary
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Offensive marketing
An openly competitive marketing strategy involving one company exposing and attacking the weaker points of another company in order to take market share directly away from the competition.
See also:
Marketing plan
Marketing strategy
Marketing
Related terms
Cost leadership, Banner Ad., Dichotomous question, Monopoly, Conjoint analysis, Cost per acquisition/action (CPA) , Labelling, Penetrated market, Added value, Market niche, Respondent, Campaign, Order bias, Moderator, Porter's 'Five Forces',
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Oncosec
OncoSec is a clinical-stage biotechnology company focused on developing cytokine-based intratumoral immunotherapies to stimulate the body's immune system to target...
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