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Healthcare Glossary
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Omnibus survey
A marketing survey for which multiple clients purchase a share of the survey's questions, spreading the cost of the full piece of research. Each client usually only receives the portion of the questionnaire they have paid for.
See also:
Market research
Database marketing
Related terms
Day-after recall, Market share, Market development, Attitudinal scaling, Monopoly, Recognition tests, Open observation, Quantitative research, Key opinion leader (KOL), Research proposal, Deduping, Lifestyle, Product differentiation, Syndicated market research data, Cartel,
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