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Healthcare Glossary
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One-on-one interview
A type of qualitative research where a moderator asks questions to a single participant. This is opposed to group focus sessions, where a moderator asks questions to a group of people.
See also:
Focus groups
Focus group moderator
Data collection
Related terms
Offensive marketing, Depth interview, Portfolio, Forecasting, Day-after recall, Price fixing, Ad recall, Boston matrix, List price, Grey marketing (also called parallel importing), International marketing, Key opinion leader (KOL), Demographics, Sample (market research), Advertising agency's commission,
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