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Healthcare Glossary
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One-on-one interview
A type of qualitative research where a moderator asks questions to a single participant. This is opposed to group focus sessions, where a moderator asks questions to a group of people.
See also:
Focus groups
Focus group moderator
Data collection
Related terms
Quantitative research, Ad tracking research, Data sheet, Seeding trial, Market research, Neuromarketing, Moderator, Sampling, Ad concept testing, Lifestyle, Guerrilla marketing, Market segmentation, Day-after recall, Drop out, Post detail survey,
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