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Healthcare Glossary

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Open observation

An instance in market research where people know they are being studied by observers, this is in contrast to Closed-Ended Questions or Precoded Questions.

See also:
Data collection
Data analysis
Market research

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Related terms

Boston matrix, Lifestyle research, Lifestyle, Product differentiation, Segmentation strategies, Ad recall, Convenience sampling, Attitudinal scaling, Viewing room, Infant, Sample (market research), Research and development (R&D), Key opinion leader (KOL), Launch plan, Seeding trial,

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