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Healthcare Glossary
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Opinion leader
Someone acknowledged as an expert or influential figure in their field who will actively provide opinions about a product which will affect the way the product is perceived on a more general level.
See also:
Gatekeeper
Business Plan
Business Strategy
Vision
Related terms
Long term value (LTV), Marketing metrics, Decline Stage, Diversification, Market segmentation, Marketing strategy, Cognitive dissonance, Added value, Direct response advertising (DRA), Neuromarketing, Alpha/beta testing, Cost per click (CPC), Segmentation strategies, Culture, Brand reinforcement,
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