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Healthcare Glossary
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Opinion leader
Someone acknowledged as an expert or influential figure in their field who will actively provide opinions about a product which will affect the way the product is perceived on a more general level.
See also:
Gatekeeper
Business Plan
Business Strategy
Vision
Related terms
Multi-brand strategy, Brand image, Advocacy, Business plan, Marketing strategy, Leader pricing, Monopsony, Boston matrix, Balanced Scorecard, Campaign, List price, Price maker, Product class, Product differentiation, Repositioning,
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