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Healthcare Glossary
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Opinion leader
Someone acknowledged as an expert or influential figure in their field who will actively provide opinions about a product which will affect the way the product is perceived on a more general level.
See also:
Gatekeeper
Business Plan
Business Strategy
Vision
Related terms
Market positioning, Objectives, Customer focus, PEEST, Relative market share, Channels, Adaptive scripting, Demand bias, Customer lifetime value (CLV), Corporate strategy, Penetration pricing, Balanced Scorecard, Brand management , McKinsey Seven S's of Management (or 7-S Model), Brand mapping ,
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Fishawack Group of Companies
The Fishawack Group of Companies is one of the largest independent medical communications and medical marketing specialists, with teams in...
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