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Healthcare Glossary
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Opportunities to hear (OTH)
OTH is the Opportunity to Hear - the number of chances a listener will get to hear an advertisement. OTS is a measurement determining the number of times someone is likely to see a marketing message. Successful blanket advertising relies on a great number of messages being viewed, whereas a specific PR campaign may only have one opportunity per publication.
See also:
Opportunities to see (OTS)
Marketing
Public relations
Related terms
Franchising, DRIP Framework, Affiliate marketing, Social marketing, Peer to peer (P2P) marketing, Marketing decision support system (MDSS), Four Ps, Internal marketing, Export marketing, European Foundation for Quality Management (EFQM), Fast Moving Consumer Goods (FMCG), Brand, Gross Domestic Product (GDP), Target audience, Ansoff Matrix,
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