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Healthcare Glossary
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Opportunities to hear (OTH)
OTH is the Opportunity to Hear - the number of chances a listener will get to hear an advertisement. OTS is a measurement determining the number of times someone is likely to see a marketing message. Successful blanket advertising relies on a great number of messages being viewed, whereas a specific PR campaign may only have one opportunity per publication.
See also:
Opportunities to see (OTS)
Marketing
Public relations
Related terms
Customer loyalty, Long term value (LTV), European Foundation for Quality Management (EFQM), Press release, Affiliate marketing, Direct marketing, Competitor analysis, Creatives, Affinity marketing, Hard sell, Audit, Disease awareness marketing, e-Sampling, e-Commerce, Lead management,
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