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Healthcare Glossary

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Opportunities to hear (OTH)

OTH is the Opportunity to Hear - the number of chances a listener will get to hear an advertisement. OTS is a measurement determining the number of times someone is likely to see a marketing message. Successful blanket advertising relies on a great number of messages being viewed, whereas a specific PR campaign may only have one opportunity per publication.

See also:
Opportunities to see (OTS)
Marketing
Public relations

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