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Opportunities to see (OTS)
The number of chances a reader/viewer will get to see an advertisement. A generic term used mainly in Europe describing frequency of media exposure. In the field of television, it is synonymous with frequency.
See also:
Opportunities to hear (OTH)
Related terms
Advertising, Exclusive, Ambient media, Press release, Cost–benefit analysis, Duplication, Advertising agency's commission, Above the fold, Tone of the media, Tonal bias, Column inches, Below the line , Collateral PR, Full-service agency, Feature article,
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