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Healthcare Glossary
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Opportunities to see (OTS)
The number of chances a reader/viewer will get to see an advertisement. A generic term used mainly in Europe describing frequency of media exposure. In the field of television, it is synonymous with frequency.
See also:
Opportunities to hear (OTH)
Related terms
Column inches, Exclusive, Above the fold, Tonal bias, Press release, Media mix, Channels, Cost-effectiveness (in media/advertising), Tone of the media, Full-service agency, Media planning, Above the line, In-house newspaper/magazine, Coverage, Advertising,
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