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The value given up by choosing one business, service or product, expenditure over another. It is the abnegation associated to the second best choice available to someone, or group, who has chosen among numerous similarly exclusive choices.
See also:
Customer loyalty
Brand value
Attitude Awareness Usage Study (AAU), Launch, Reimbursement, Life cycle (product), Channel marketing, Attitudinal scaling, Decline Stage, Customer lifetime value (CLV), Normal distribution, Internal marketing, Product differentiation, Economic regulation, Confidence level, Crisis management, Business to consumer (B2C),
A heritage to envy Wilmington Healthcare brings together the data intelligence specialisms of Binley’s, NHiS, Wellards and HSJ to create...