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Healthcare Glossary
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Opportunity cost
The value given up by choosing one business, service or product, expenditure over another. It is the abnegation associated to the second best choice available to someone, or group, who has chosen among numerous similarly exclusive choices.
See also:
Customer loyalty
Brand value
Related terms
Personal selling, Crisis management, Distribution, Counterfeiting, Lead generation, Ansoff Matrix, Brand value, Differentiation, Lead management, Gross Domestic Product (GDP), Logo, Vertical integration, Key account management, Price taker, Market share,
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