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Healthcare Glossary
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Opportunity cost
The value given up by choosing one business, service or product, expenditure over another. It is the abnegation associated to the second best choice available to someone, or group, who has chosen among numerous similarly exclusive choices.
See also:
Customer loyalty
Brand value
Related terms
Economic value added (EVA) , Channel marketing, Marketing orientation, Business to consumer (B2C), Positioning, Product attributes, Global brand, Brand, Four Ps, Reimbursement, Brand reinforcement, Payback period, Customer lifetime value (CLV), Business portfolio, Ad concept testing,
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