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Healthcare Glossary

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Organic growth/development

The expansion of a company using internal investment, with finances raised by sales going towards developing the business .

Organic growth is a type of business development that expands a company through increased turnover and greater sales output. Opposed to organic growth strategies would be those that include mergers, acquisitions, and takeovers. Organic growth strategies originate from four main areas: revenue, headcount, PR, and quality.

See also:
Cost leadership
Public Relations

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