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Healthcare Glossary
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PEEST
A framework for viewing the macro environment involving the elements: political, economic, environmental, socio-cultural and technological. Similar to an environmental scanning process, a PEEST analysis procures factual and subjective data on the business environments which a company proposes operating. Using the PEEST framework a business strives to be better aware of what is occurring in the general background recognising the background has consequences in their business strategy.
See also:
PESTLE
Background
Business Strategy
Related terms
Key opinion leader (KOL), Baseline, Drug usage/utilisation review (DUR), Cost per click (CPC), Dichotomous question, Porter's 'Five Forces', Drivers, International marketing, Critical success factors, Forecasting, Reimbursement, Likert scale, McKinsey Seven S's of Management (or 7-S Model), Brand mapping , Cost–benefit analysis,
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