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Healthcare Glossary
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Penetrated market
The section of the population who have already purchased a particular product. When a business has penetrated the market it may measure a nation's or region's total market income and divide it by the number of buyers in its population to calculate a cost analyse.
See also:
Market growth rate
Cost–benefit analysis
Related terms
Disease awareness marketing, Local advertising, Grey market, Tactical planning, Market share, Strategic marketing concept, Market penetration strategy, Compassionate use, International marketing, Free market economy, Horizon scanning, Focused Advertising Sampling Technique (FAST) Marketing, Portfolio, Marketing metrics, Segment,
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