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Healthcare Glossary
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Penetrated market
The section of the population who have already purchased a particular product. When a business has penetrated the market it may measure a nation's or region's total market income and divide it by the number of buyers in its population to calculate a cost analyse.
See also:
Market growth rate
Cost–benefit analysis
Related terms
Strategic marketing concept, Relative advantage, Mathematical analysis of perception and preference (MAPP), Segmentation, Focused Advertising Sampling Technique (FAST) Marketing, Segment, SMART objectives, Infant, List price, Market development, Greying, leisured, affluent, middle-aged (GLAM), Market penetration strategy, Strategic business unit (SBU), Compassionate use, Neuromarketing,
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