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Healthcare Glossary
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Personal selling
The sale of goods or services on a one-to-one business. Probably the oldest form of selling
Personal selling is a spoken communication with prospective buyers of a product or service with the aim of conducting a sale. The personal selling may initially rely on developing an amicable connection with the buyer, but ultimately conclude with an effort to "close the sale".
Related terms
Decline Stage, Market positioning, Product class, Defining Advertising Goals for Measured Advertising Response (DAGMAR), Normal distribution, Reimbursement, Maturation, Brand image, Opportunity cost, Free market economy, Me-too, Point of sale (POS), Vertical integration, Business to consumer (B2C), Terms and conditions of sale,
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