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Healthcare Glossary
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Personal selling
The sale of goods or services on a one-to-one business. Probably the oldest form of selling
Personal selling is a spoken communication with prospective buyers of a product or service with the aim of conducting a sale. The personal selling may initially rely on developing an amicable connection with the buyer, but ultimately conclude with an effort to "close the sale".
Related terms
Advertising, Segment, Point of sale (POS), Cognitive dissonance, Business to consumer (B2C), Procurement officer/manager, Adopter categories, Gross Domestic Product (GDP), Life cycle (product), Opportunity cost, Background Factors, Brand value, Efficient consumer response (ECR), Consumer, Distribution,
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