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Healthcare Glossary
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PESTLE
A framework for viewing the macro environment involving the elements: political, economic, socio-cultural, technological, legal and environmental. Similar to an environmental scanning process, a PEEST analyses procures factual and subjective data on the business environments which a company proposes operating. Using the PEEST framework a business strives to be better aware of what is occurring in the general background recognising the background has consequences in their business strategy.
See also:
PEEST
Background
Business Strategy
Related terms
Product differentiation, Coverage, Portfolio, Marketing acronyms, Multi-brand strategy, Competitor analysis, Strategic business unit (SBU), Strategic marketing concept, Marketing plan, Brand reinforcement, Cost–benefit analysis, Business plan, Critical success factors, Market penetration strategy, Channel marketing,
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