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Healthcare Glossary
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Pilot programme
Taking a programme out to a representative group of customers to test their reaction to it and evaluate its effectiveness in delivering the desired results before taking it to a wider audience .
See also:
Focus Groups
Media evaluation
Video focus groups
Related terms
Respondent fatigue, Lifestyle research, Relative market share, Cartel, List price, Viewing room, Advertising, Unstructured observation, Order bias, Market development, Marketing research (MR), Segmentation strategies, Demographics, Offensive marketing, Growth stage,
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