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Healthcare Glossary
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Point of sale (POS)
The location within a retail outlet where the customer is able to purchase a product. Point of sale (POS) referred to also as Point of purchase (POP) ) or checkout is the area where a final transaction transpires. A POS "checkout" is most commonly a terminal, a cashier till.
Related terms
Distribution, Focus groups, Attitudinal scaling, Market positioning, Brand image, Decline Stage, Consumer behaviour, Brand reinforcement, Concordance programme, Customer lifetime value (CLV), Adoption curve, Customer loyalty, Leader pricing, Procurement officer/manager, Adopter categories,
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