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Healthcare Glossary

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Porter's 'Five Forces'

A model for industry analysis and business strategy development developed by Michael E Porter of Harvard Business School professor, Michael E Porter. The five forces the model bases its analysis around are buyers, suppliers, substitutes, new entrants and rivals.

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Innovative Trials

Innovative Trials is a leading global clinical trial patient recruitment company. With over 10 years’ experience, Innovative Trials deploys “boots-on-the-ground”...