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Healthcare Glossary
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Portfolio
The set of products or services which a company decides to develop and market.
See also:
Portfolio analysis
Related terms
Marketing advantage, Market segmentation, Omnibus survey, Brand extension , Market development, Likert scale, Segmentation strategies, Market entry barrier, Franchising, Key opinion leader (KOL), Marketing orientation, Data sheet, Guerrilla marketing, Sample (market research), Price maker,
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