Please login to the form below

Not currently logged in
Email:
Password:

Healthcare Glossary

A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W |

Portfolio analysis

A strategic planning tool comparing the contents of a company’s portfolio to see which products or services are the most promising and deserving of further investment, and which should be discontinued.

Two frequently used measures used in a portfolio analysis are market growth rate and relative market share.

See also:
Portfolio
Market share
Market growth rate

COMMENT ON THIS DEFINITIONSUGGEST A NEW TERM

COVID-19 Updates and Daily News

Featured jobs

PMHub

Add my company
Cuttsy + Cuttsy

How do you understand what patients really need, without actually living their lives? How do you walk in someone else’s...

Infographics