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Healthcare Glossary

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Post-testing

The evaluation of the effectiveness and impact of an advertising campaign either during or after the campaign's run.

Post testing answers a wider range of questions, more specified, and generally inexpensive.
Post testing calculates how advertising performed.
It examines whether the conditions of introduction and purchase are genuine, not imitated.
This makes post testing basically more accurate, simple and less expensive.
Recognition-based post testing allows a wider range of questions to be answered.

See also:
Campaign
Advertising
Recall test
Focus Groups

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