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Healthcare Glossary
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Post detail survey
Market research carried out after a representative visit to a physician or GP to evaluate the recall/accuracy and value of the promotional message.
See also:
Market Research
General practitioner (GP)
Recall Test
Promotional plan
Related terms
Strategic business unit (SBU), Adaptive scripting, Launch, Ad recall, Market segmentation, Monopoly, Infant, Offensive marketing, Forecasting, Construct, Sampling, Growth stage, Unstructured observation, Unstructured question, Narrowcasting,
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