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Healthcare Glossary
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Post detail survey
Market research carried out after a representative visit to a physician or GP to evaluate the recall/accuracy and value of the promotional message.
See also:
Market Research
General practitioner (GP)
Recall Test
Promotional plan
Related terms
Key opinion leader (KOL), Offensive marketing, Variable, Open observation, Relative advantage, Recognition tests, Ad tracking research, Boston matrix, Product differentiation, Guerrilla marketing, Research and development (R&D), Market research, Franchising, Monopoly, Attitudinal scaling,
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