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Healthcare Glossary
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Press release
A written announcement issued to the news media and others that seeks to draw the public attention of a company's developments. The use of press releases is common in public relations (PR). Commonly, the goal is to attract beneficial media awareness to the PR professional's client and furnish publicity for their products or events.
See also:
Public relations
Marketing
Related terms
Internal Customers, In-house newspaper/magazine, Creatives, Buzz, SWOT analysis, Social audit, Balanced Scorecard, Ladder of loyalty, List building, Contextual marketing, Marketing audit, Logo, Industrial marketing, External analysis, Institute of Practitioners in Advertising (IPA),
COVID-19 Updates and Daily News
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