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Healthcare Glossary
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Press release
A written announcement issued to the news media and others that seeks to draw the public attention of a company's developments. The use of press releases is common in public relations (PR). Commonly, the goal is to attract beneficial media awareness to the PR professional's client and furnish publicity for their products or events.
See also:
Public relations
Marketing
Related terms
Marketing audit, Reach, Non-profit marketing, Balanced Scorecard, External analysis, Customised marketing mix, Cost-effectiveness (in media/advertising), Buying behaviour , Internal marketing, Ambient media, Added value, Marketing mix, Unique selling preposition (USP), Customer lifetime value (CLV), Customer relationship management (CRM),
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