Please login to the form below

Not currently logged in
Email:
Password:
I have forgotten my password

Healthcare Glossary

A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W |

Press release

A written announcement issued to the news media and others that seeks to draw the public attention of a company's developments. The use of press releases is common in public relations (PR). Commonly, the goal is to attract beneficial media awareness to the PR professional's client and furnish publicity for their products or events.

See also:
Public relations
Marketing

COMMENT ON THIS DEFINITIONSUGGEST A NEW TERM

Related terms

Internal marketing, Brand mapping , Global marketing, Tone of the media, International marketing, Brand extension , External analysis, Customer loyalty, Virtual community, Export marketing, Differentiation, Deduping, Campaign, Grey marketing (also called parallel importing), Direct response advertising (DRA),

COVID-19 Updates and Daily News

Featured jobs

PMHub

Add my company
Blue Latitude Health

Blue Latitude Health is a creative marketing consultancy. Founded in 2003, our combination of heritage, approach and capability gives us...

Quick links