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Healthcare Glossary

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Press release

A written announcement issued to the news media and others that seeks to draw the public attention of a company's developments. The use of press releases is common in public relations (PR). Commonly, the goal is to attract beneficial media awareness to the PR professional's client and furnish publicity for their products or events.

See also:
Public relations
Marketing

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Related terms

Perfect competition, Narrowcasting, Early adopters, (Chartered) Institute of Public Relations (IPR), Long term value (LTV), Ad rotation, McKinsey Seven S's of Management (or 7-S Model), DRIP Framework, Cost per thousand (CPM), Focused Advertising Sampling Technique (FAST) Marketing, Test marketing, Customised marketing mix, Global brand, Market value added (MVA), Affinity marketing,

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