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A producer who has enough market power to influence prices. In economics, market power is the ability of a company to change the market price of goods or services.
A firm with market power can raise prices without losing its customers to competitors. Market participants that have market power are therefore sometimes referred to as "price makers," while those without are sometimes called "price takers."
See also:
Price Taker
International marketing, Cost–benefit analysis, Offensive marketing, Executive summary, Key performance indicator (KPI), Asset-led marketing, Market segmentation, Marketing metrics, Media planning, Monopoly, Franchising, Situation analysis, Direct-to-consumer (DTC), Life cycle (product), Multi-brand strategy,
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