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Healthcare Glossary
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Product class
A term applied to the largest grouping of products that have similar functions. An independent manufacturer may produce more than one brand within the same product class to create consumer interest in within that market.
See also:
Product attributes
Product pipeline
Related terms
Ad recall, Positioning, Personal selling, Key account management, Data sheet, Lifestyle research, Syndicate groups, Customer relationship management (CRM), Mathematical analysis of perception and preference (MAPP), Strategic business unit (SBU), Segmentation strategies, Brand value, Focused Advertising Sampling Technique (FAST) Marketing, Gross Domestic Product (GDP), Group dynamics,
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