Please login to the form below

Not currently logged in
Email:
Password:

Healthcare Glossary

A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W |

Promotional plan

Detailed plan describing objectives and activities involving promotions to achieve objectives set in the marketing plan.

A promotion plan outlines the promotional strategies that may be used to achieve the marketing objectives.

A promotional plan is only one component of a marketing plan, covering all types of communication between the seller  and potential clients. There are four basic components of a promotional plan: Advertising, Personal Selling, Sales Promotion & Public Relations.

See also:
Marketing plan
Advertising
Sales promotion
Public relations
Direct marketing
Packaging

COMMENT ON THIS DEFINITIONSUGGEST A NEW TERM

Featured jobs

Subscribe to our email news alerts

PMHub

Add my company
Nobull Communications

Switched on Creative Communications. With an encyclopedic working knowledge of pharmaceutical industry rules and regulations, we create dynamic, intuitive and...

Infographics