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A subject's ability to recall information about a company's product, advertisement or brand, but only when the subject has been prompted to think about specific elements of the product, advertisement or brand.
See also:
Recall test
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Data sheet, Efficacy, Commission on Human Medicines (CHM), Clinical trial, Toxicity, Phase II trials, Line extension, Blind (clinical trial terms), Dose-ranging trial, Double-blind trial, British National Formulary (BNF), Food And Drug Administration (FDA), Arm, New Drug Application (NDA), Investigational new drug (IND),
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