Healthcare Glossary

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Proprietary name

A brand name or trademark belonging to the patent holder under which a medicine is marketed. Many medicines have one or more brand names. These are chosen by the company that makes them. Several companies may make the same medicine, each with their own brand name. The name is often chosen to be memorable for advertising and marketing, as opposed to using long generic words.

See also:
Brand
Brand extension
Brand image
Brand mapping
Brand reinforcement
Brand revitalisation
Brand strategy
Brand value
Brand personality