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Publication planning is the formulation of a strategy designed to maximise the benefits from relevant publications, avoid missing important communications opportunities and increase the return on investment for clinical trials.
See also:
Clinical trial
Healthcare Communications Association (HCA)
Marketing intelligence, Environmental set, Porter's 'Five Forces', Clip or Clipping, Adaptive scripting, Offensive marketing, Product differentiation, Cost per click (CPC), Media planning, Ansoff Matrix, Alpha/beta testing, Brand image, Competitors, Objectives, Unplanned cannibalisation,
For over a decade, our medical communication services have helped pharmaceutical companies optimize their brand, disease and corporate objectives. Building...