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Healthcare Glossary

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Publics

Groups of people that share a common characteristic and are important to an organisation. These groups include customers, both current and potential; employees and management; investors; media; government; suppliers and opinion-formers.

See also:
Customer
Opinion leader

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Fishawack Group of Companies

The Fishawack Group of Companies is one of the largest independent medical communications and medical marketing specialists, with teams in...

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