Healthcare Glossary

A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W |

Push promotion

A promotional strategy which relies on promoting the product to the next link in the distribution chain, eg wholesalers to retailers; retailers to consumers. Tactics in this strategy include sales promotions, such as price reductions and special offers.

See also:
pull promotion