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Healthcare Glossary
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Recognition tests
Evaluating the effectiveness of an advertising campaign by showing an advertisement to a set of respondents and asking if they have seen it before, as well as more in-depth questions about the advert's contents
See also:
Recall Test
Advertising
Ad recall
Advertising Research
Day after Recall
Reinforcement Advertising
Related terms
Environmental scanning, Ansoff Matrix, Top-of-mind awareness (TOMA), Qualitative research, Pilot programme, Grey marketing (also called parallel importing), Competitors, Decision tree, Field experiments, Market development, Growth stage, Boston matrix, Open observation, Attitude Awareness Usage Study (AAU), Guerrilla marketing,
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